Alacer · Acoustic solutions
A design system built to grow with the client
In brief
Two-part project for an acoustic solutions company — rebranding and responsive website, then a minimal landing page for their new product line.
My role
The existing site made it hard for architects and facility managers to understand Alacer’s products, request quotes, or find technical specifications. I led the rebrand, the responsive website, and a landing page for the new product line. The work favoured clarity: product information, quote requests, and a system the client could maintain.
- Role
- Lead designer and developer, freelance
- When
- 2024
- Scope
- RebrandingResponsive websiteProduct landing pageDesign system
Overview
Alacer needed to modernize their online presence to reflect their growth as a leading acoustic solutions provider
Their existing website didn’t effectively communicate their technical expertise or showcase their product range. Architects and facility managers needed a clear way to understand Alacer’s acoustic solutions, request quotes, and access technical specifications, but the existing site was outdated and difficult to navigate.
A collaboration with Alacer’s cofounders — a married couple leading the company since the early 2000s, with a strong passion for design, acoustics and natural materials.
Approach
Client-centered design with a technical-expertise focus
Prioritized technical credibility over flashy design, created comprehensive product showcase sections, implemented clear contact and quote request flows, and built a scalable content management system.
Outcome
Technical B2B clients value clarity over creativity
Product showcases need both visual and technical information. Client training is crucial for long-term success. Scalable systems reduce future maintenance costs.