ALACER2024
A design system built to grow with the client
Two-part project for an acoustic solutions company — rebranding and responsive website, then a minimal landing page for their new product line.
- Role
- Lead designer and developer, freelance
- When
- 2024
- Scope
- Rebranding • Responsive website • Product landing page • Design system
- Tools
- React • Tailwind • Figma • Illustrator • Photoshop
01 Overview
Alacer needed to modernize their online presence to reflect their growth as a leading acoustic solutions provider
Their existing website didn’t effectively communicate their technical expertise or showcase their product range. Architects and facility managers needed a clear way to understand Alacer’s acoustic solutions, request quotes, and access technical specifications, but the existing site was outdated and difficult to navigate.
A collaboration with Alacer’s cofounders — a married couple leading the company since the early 2000s, with a strong passion for design, acoustics and natural materials.
02 Approach
Client-centered design with a technical-expertise focus
Prioritized technical credibility over flashy design, created comprehensive product showcase sections, implemented clear contact and quote request flows, and built a scalable content management system.
03 Outcome
Technical B2B clients value clarity over creativity
Product showcases need both visual and technical information. Client training is crucial for long-term success. Scalable systems reduce future maintenance costs.